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About Us
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Our Story

We love building scale models. Let's be honest, who doesn't love looking at beautiful cars?

Since 2012, Boom Racing has been designing and manufacturing innovative and exciting products for all R/C hobbyists to enjoy. We are a group of car enthusiasts based in Hong Kong who design and manufacture extreme performance and scale radio-controlled cars and products. We focus on designing the best-looking products that perform well, products that you can beat on the trails and are still good enough to be shelf queens.

We are constantly designing original products that are new and fun to play with. A large portion of our efforts is spent on research and development. We connect with hobbyists worldwide and listen to their needs to design and manufacture the highest quality products possible.

In 2017, we expanded our operations to the United States and opened a distribution warehouse in Phoenix, Arizona. From there, we ship stateside directly to all 50 states and U.S. territories. We ship globally to over 180 countries from our Hong Kong and mainland China warehouses.

Anything good takes time and patience... so we persevered.

Our products are rigorously tested before launch. For example, the BRX01 chassis took three years to design and develop before it was released. Twenty experienced hobbyists from around the world built and drove the vehicle in all types of climates and conditions. We made sure to leave no stone unturned. These are the commitments and attention to detail we put into all of our products.

In 2022, Boom Racing became an official licensed manufacturer of Jaguar Land Rover, and is currently working on recreating some of their most iconic off-road vehicles for our fans. The Land Rover mantra "Above and Beyond" matches our company ethos in product quality, designs, and support, making them the perfect partner. Aside from focusing on making great products, our efforts are put into promoting the R/C hobby industry, spreading positive vibes across different walks of life. We've worked with Monster Energy, Land Rover (Hong Kong and Taiwan), and more for crossover events. We've brought many hobbyists from around the world together by hosting multiple Recon G6 Asian Scale Invasion (Hong Kong) international events, which attracted hundreds of drivers from over 20 countries to participate. Additionally, we support the growth of the hobby with worldwide R/C event sponsorships and continue to do so.

With the launch of our vehicle platform – the BRX series – we believe this is the beginning of the future. Our efforts to create unique products and promote the hobby will not stop here.

Boom Racing is a division of Asiatees Hobbies Company Limited.